Our story

Charming Tours was born from a passion for connecting discerning travelers to the authentic beauty and heritage of Morocco. Founded in 2024 by a team of seasoned travel experts, our mission is to provide bespoke luxury journeys that showcase the very best of this enchanting country.

We believe that travel is more than just visiting new places; it’s about immersing yourself in culture, history, and experiences that leave a lasting impact. With every journey we craft, we aim to blend Morocco’s timeless traditions with modern indulgence, creating unforgettable memories for our guests.

Our commitment to excellence is reflected in every detail, from handpicked accommodations and personalized itineraries to seamless booking powered by Google Pay.

At Charming Tours, we don't just plan trips; we curate stories that our travelers will cherish forever.

Meet Our Team

At Charming Tours, our partners are the cornerstone of our success. We collaboratewith Morocco’s most prestigious institutions, festivals, and service providersto bring you exclusive experiences :

  • Boutique Hotels and Luxury Riads: Partnering with handpicked accommodations that combine comfort, tradition, and elegance.
  • Cultural Festivals: VIP access to iconic events such as the Sacred Music Festival in Fes and Mawazine Festival in Rabat.
  • Local Artisans and Experts: Collaborations with master chefs, skilled artisans, and cultural historians to offer immersive and authentic experiences.
  • Through these partnerships, we ensure that every aspect of your journey reflects the highest standards of luxury, authenticity, and care.